Case Study: Cycle Yorkshire Mobile App

 

NOW UPDATED FOR TOUR DE YORKSHIRE 2016!

 

In summer 2013 we were commissioned to produce an official app as part of the legacy for the Le Tour de France Grand Depart 2014.

 

The initial brief was to produce an informative app detailing the two stages of the Grand Depart through Yorkshire with the product squarely aimed at amateur to semi pro cyclists who would be inspired to ride all, or part, of the course.

 

UPDATED AS A WEB APP FOR 2016 http://www.ridetheroutes.co.uk/

 

DOWNLOAD THE 2015 APP FREE FOR iOS AND ANDROID

 

★★★★

APP STORE

(AVERAGE RATING AS OF 01/08/2014)

★★★★

GOOGLE PLAY

(AVERAGE RATING AS OF 01/08/2014)

 

From an early stage we envisioned a video heavy app where users could view animated flyovers of the terrain for the entire route as well as informative videos showing a professional cyclist riding various sections which could prove hazardous and even dangerous.

 

Our aim was to provide cyclists with as much information as possible about the two tour stages in an engaging way.

 

TOUR DE YORKSHIRE 2016 UPDATE!

 

Riding on the success of the original app we were asked to provide an update to reflect the inaugural Tour De Yorkshire.  We improved the the overall design and functionality and included the original Grand Depart routes alongside the three new Tour De Yorkshire stages and additional Sportif Routes.

 

THE PRODUCTION OF THE APP WAS FINANCED AND SUPPORTED BY THE FOLLOWING ORGANISATIONS